Instagram’s New Algorithm Update and its Effects on Online Marketing | 20/04/2016

Netccentric News | 20 April 2016

Instagram’s New Algorithm Update and its Effects on Online Marketing

Wednesday, 20 April 2016, Singapore – Instagram’s recent move to an “algorithmic timeline” means users will see posts that they are more likely to be interested in at the top of their feeds rather than posts in a chronological order. This new change will affect brands, influencers, their agencies and consumers alike.

While algorithmic filtering is not new, there were still mixed reactions from the online community. Some consumers are worried about missing out on certain feeds on their timeline, whilst others are worried that their reach on Instagram has become hindered. Celebrity Kylie Jenner with 58 million followers voiced out on Instagram against the new change, “Instagram if it’s not broke don’t fix it!”

Even though Instagram has yet to announce an official launch date, brands and influencers have been quick to react by sending requests to consumers to ‘turn on post notifications’ for their business accounts, as seen on Italian luxury brand @gucci, Chinese electronics powerhouse @xiaomisg and Singaporean Youtube sensation @thejianhaotan.

“The new algorithm will mean that organic reach will become more difficult to obtain, but this may be a positive change as it will encourage all brands and advertisers to work harder to produce better quality content,” Timothy Tiah, COO of Netccentric, says.

Influencers with high interaction rates will flourish but those with low interaction rates will suffer in terms of reach. This could either be they don’t have a genuine following or they just don’t have a very strong bond with their followers.

Moving forward, the industry should gear towards creating content with quality instead of quantity. This is what Netccentric strongly believes in and have been advocating for – focusing on the quality of interaction, rather than just the number of followers.


For more information, please contact:

Hui Wen Yang (Ms)
Regional Director
Netccentric Pte Ltd
DID: +65 6291 0360
HP: +65 9785 4633

Selina Heng (Ms)
Regional Manager, Talent and Community
Netccentric Pte Ltd
DID: +65 6291 0360
HP: +65 9842 0340

About Nuffnang
Under the parent company Netccentric Ltd, Nuffnang is the world’s leading blog advertising community, for people who share the passion for blogging like we do! Our community currently reaches out to more than 300,000 bloggers in 8 countries and regions – Malaysia, Singapore, Philippines, Australia, China, Hong Kong, Thailand, and United Kingdom.

Bloggerati by Nuffnang is their talent program that represents and develops the top online bloggers in the market.

At Nuffnang, a community of bloggers generate income through blog ads placed by various brands, and become part of a close-knit community through a vast range of exclusive events and contests we organize and support, especially for you. A community for bloggers by bloggers, Nuffnang strives to keep the local blogosphere growing.

For more information or queries, please visit


About Churp Churp
Under the parent company Netccentric Ltd, ChurpChurp is a community for people who live and breathe social media. Founded in 2009, ChurpChurp’s community currently reaches out to social media users in 6 countries – Malaysia, Singapore, Philippines, Australia, China, and Thailand.
Churp Churp also has a talent program of ALPHA Churp Churp Influencers who have significant influence and engagement through their high reach on social media. Churp Churp represents and develops as top online personalities in the market.

Our members collectively reach out to millions of people on social media, and this extensive network provides advertisers with a platform to spread their branded contents to their target audiences. In return, our members earn cash rewards for sharing these contents to their social networks. Some of the brands we have worked with include P&G, Somersby, VISA, Coca-Cola, The Body Shop, L’Oreal, and many more.

For more information or queries, please visit

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