Bloggers: Asia’s Next Generation of Product Endorsers | 08/11/2010


“Blogs today are mainstream, and they occupy a large piece of the Internet landscape in Asia. If anyone ignores them, it’s their folly,” says Cheo Ming Sheng, co-founder of Nuffnang, a company that packages website among its network of bloggers for advertisers who want to reach a particular demographic.

The rapid growth of Singapore-based Nuffnang illustrates the nascent boom in blog advertising. The company’s revenue grew 250 percent to nearly S$10 million this year, according to Cheo. Nuffnang, which opened for business in Singapore and Malaysia in 2007, has since expanded to Australia and the Philippines, and will begin operating in China and Hong Kong by the end of this month (November).

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