[ By BusinessCircleKL ]
The Netccentric Limited Group, synonymous with being Asia’s pioneering digital growth ecosystem, has made a breakthrough that is sure to delight marketeers from throughout Malaysia and region.
Its subsidiaries – namely RTV Malaysia (“RTV”), the video marketing specialist arm of Nuffnang Sdn Bhd (“Nuffnang”), and Nuffnang Live Commerce Sdn Bhd (“Nuffnang Live Commerce”) – recently launched the Nuffnang Live Commerce Playbook to share with brands the ‘secrets’ to running successful live commerce campaigns.
For a start, the Playbook provides brands and sellers insights into their readiness for live commerce, which essentially is about introducing and selling products and services during live streams, particularly Facebook’s live platform which is fast gaining popularity and becoming mainstream.
“The Playbook consolidates all the learnings from RTV’s activation on live commerce, and through it, we hope to drive the conversation of live commerce in Malaysia further,” said Nuffnang’s Head of Client Relationships and Operations Vivien Chew (left in pic above), adding that live commerce is the future of successful online sales.
According to the Playbook, there are three key steps in determining if a particular brand or Facebook page is live commerce ready. It also includes a checklist that brands can use to prepare for their live commerce activities, as well as eight bonus tips for marketeers to level-up their live commerce operations.
“Our aim is to be able to empower businesses and brands in Malaysia to not only succeed but scale in the next growth area within e-commerce. With the implementation of the movement control order and restrictions towards operations of offline retailers, we understand the impact towards sales and can provide the technology, know-how, best practices and support for live commerce success.”
From the Playbook, it shows the multitude of work required to drive a successfully sales channel through live commerce. With the Nuffnang Live Commerce solutions, it automates the process of live selling, hence making it more efficient, productive and profitable.
Nuffnang Live Commerce is a platform known within industry as the ‘secret sauce’ for turning engagement between influencers and followers into revenue and sales. Fusing e-commerce with live-streaming creates a positive network effect, where influencers are able to expose their followers to the brand and therefore encouraging their followers to purchase.
Meanwhile, for brands in need of a professional team to drive their live commerce game further, RTV comes in to provide air cover from technical support to optimisation recommendations. RTV has been a major player for digital videos in Malaysia. With the natural progression of merely brands having an online presence to exploring live videos, it was a natural step for RTV to step up with insights and strategies that would propel clients forward to this lucrative ‘blue ocean’.
“Using the Nuffnang Live Commerce dashboard, RTV enhances the use of live commerce for buyers and brands alike. Buyers benefit from RTV’s group of dedicated specialists working on all the back-end SOW (scope-of-work) towards delivering an exceptional customer-oriented live commerce experience,” explained Nuffnang Live Commerce’s General Manager Aaliyah Soraya.
“Brands get to optimise their live commerce operations by leveraging the insights and data collected by RTV via having activated the live commerce capabilities of various brands.”